Fonts & foundry
Primary typeface
GT Alpina proudly calls itself a workhorse serif, but delights in playing with the very meaning of that concept.
GT Alpina was developed by the Grilli Type Foundry and is available to license here: https://www.grillitype.com/typeface/gt-alpina
![brand -typography font](https://images.ctfassets.net/wr0no19kwov9/44sbLQnfBmOfxGjPezJF8p/00c41c2a0bde1cad8caafd6026db9e59/primary_typeface.png?fm=webp&w=3840&q=70)
![brand typography weights](https://images.ctfassets.net/wr0no19kwov9/mD06tKLyiAwAkcsDSp9AH/f8291f8940be800d09587d2217ad60af/weights__1_.png?fm=webp&w=3840&q=70)
Secondary typeface
Inter is a variable font family carefully crafted and designed for computer screens. The Inter project is led by Rasmus Andersson.
https://fonts.google.com/specimen/Inter
![Brand - typography - inter](https://images.ctfassets.net/wr0no19kwov9/E0NVTXAh2Pf1YianT7wB2/d6bb0da78032545c6f262f379f29d744/primary_typeface__1_.png?fm=webp&w=3840&q=70)
![brand - typography - weights 2](https://images.ctfassets.net/wr0no19kwov9/pAf5mdSCOyJR7LjCK6A9d/f9cead7391c7e5797b099b70ebfa7a4b/weights__2_.png?fm=webp&w=3840&q=70)
Type hierarchy
A consistent use of hierarchy and spacing is crucial in maintaining cohesive typography throughout brand communications.
![brand - taxonomy](https://images.ctfassets.net/wr0no19kwov9/5Is4htJga0ef5Y2u8zscqb/e0cfd5521e3ca58d7719824cf5b2b91e/Type_taxonomy.png?fm=webp&w=3840&q=70)
Color pairings
Below are examples of wordmark color pairings.
![brand - color - row 1](https://images.ctfassets.net/wr0no19kwov9/5QkgsauXYjdOo19B0UMTqr/cb5d0c0622617148ca779ce045bd49c2/row_1.png?fm=webp&w=3840&q=70)
![brand - color - row 2](https://images.ctfassets.net/wr0no19kwov9/24H08AoJZq2Bfh58hqpZ3y/86563c103ffc4ce7cb09104b62c251e0/row_2.png?fm=webp&w=3840&q=70)
![brand color row 3](https://images.ctfassets.net/wr0no19kwov9/2fLq2nAGwUZlygsWOB7l84/f7b5091f63b2fd2893c6c7c2dba1c664/row_3.png?fm=webp&w=3840&q=70)
![brand color row 4](https://images.ctfassets.net/wr0no19kwov9/68w9dndiDPkZNCJ1j7nxNl/a7da3dace32a6d132fe4404e733b86d6/row_4.png?fm=webp&w=3840&q=70)
![brand color row 5](https://images.ctfassets.net/wr0no19kwov9/3FcuDugj6Qw2auj1B05Cd2/118e4bf362e59a09b2130e14bcdffad0/row_5.png?fm=webp&w=3840&q=70)
Usage & pairings
Below are a few examples of how our typography system can be used.
![brand - pairings 1](https://images.ctfassets.net/wr0no19kwov9/5CFI0SrCRrn5WnJ44P3HKg/ea207d9154d5eae8cdb4ca0435441be0/Brand_Kit_Typography_Usage.png?fm=webp&w=3840&q=70)
![brand - pairings 2](https://images.ctfassets.net/wr0no19kwov9/5hQpTj3kMPJugD92mvRxWa/c6bdb150cf652605471558b2aabe1f06/img___caption__1_.png?fm=webp&w=3840&q=70)
![brand - pairings - frame1](https://images.ctfassets.net/wr0no19kwov9/3zZ9oJmUJUOx0uBdQvbkoA/6d954bf2075f469b2ed8a10172b18e44/img___caption__2_.png?fm=webp&w=3840&q=70)
![brand - pairings - frame 2](https://images.ctfassets.net/wr0no19kwov9/4T9HdrpvIahWKmNmxCesHv/2b9a3c74a84b21e3481487a36be1e2f1/img___caption__3_.png?fm=webp&w=3840&q=70)