Overview
Custom-crafted out of circles and squares to evoke the blockchain in a simple-to-understand way, our wordmark is distinct and iconic.
![Wordmark](https://images.ctfassets.net/wr0no19kwov9/4SBboHNAVGDL6iSUBtzwf5/99bffcbe8a37dcb9a8cdb34b2b2054a4/brand-kit-wordmark-image-01.png?fm=webp&w=3840&q=70)
Spacing & Sizing
To preserve the integrity and legibility of our wordmark, ensure there is always adequate clearspace between it and other elements or boundaries of the space it occupies.
![](https://images.ctfassets.net/wr0no19kwov9/54uBPLBQCDJzHfXMC6lSZz/ffe8d45d39e8174738cbc05c50972356/brand-kit-wordmark-image-02.png?fm=webp&w=3840&q=70)
X is half the height of the symbol.
A margin equivalent to 1/2 of x should never contain any other design elements.
![Wordmark](https://images.ctfassets.net/wr0no19kwov9/6bBf1koTuTE9WHKIOgYhY0/c215edcfd8b23bfdbbe6ef6ccfb99029/brand-kit-wordmark-image-03.png?fm=webp&w=3840&q=70)
Minimum Width Print Width: 1 in Standard Display: 100 px
Do’s and don'ts
Wordmark do’s
Below are examples of wordmark color pairings.
![](https://images.ctfassets.net/wr0no19kwov9/SnzsRyyrD39z2FTEoIObA/789fdd98a370bbe455eea72c2fd1076c/brand-kit-wordmark-image-04.png?fm=webp&w=3840&q=70)
Onyx on Prosperity Yellow
![](https://images.ctfassets.net/wr0no19kwov9/5JdNRXok5Gu3ssj2uHsD4L/2e47e4ef7a055016aa42f8cd35961c6f/brand-kit-wordmark-image-05.png?fm=webp&w=3840&q=70)
Gypsum or Snow on Forest
![](https://images.ctfassets.net/wr0no19kwov9/01rKgV9nRGEQRnw2Xl8hDK/22cff6f04845ba85688b0f2f67196bb9/brand-kit-wordmark-image-06.png?fm=webp&w=3840&q=70)
Onyx on Gypsum
![](https://images.ctfassets.net/wr0no19kwov9/7v5obfzI6b3kcmHtFFhsU9/c2630d6fccf5a9d683c3c4dbc733cf51/brand-kit-wordmark-image-07.png?fm=webp&w=3840&q=70)
Onyx on Sand
![](https://images.ctfassets.net/wr0no19kwov9/4HhZdIph4L42QZA6eaUis4/4cfa67b79ec70c0de5a4a14c935ffc19/brand-kit-wordmark-image-08.png?fm=webp&w=3840&q=70)
Gypsum on Wood
![](https://images.ctfassets.net/wr0no19kwov9/6YOpQDeT6e0zCLgWjqfIej/92bed038ca1a7c27ceff4b5b0deacba5/brand-kit-wordmark-image-09.png?fm=webp&w=3840&q=70)
Snow on Fig
![](https://images.ctfassets.net/wr0no19kwov9/7KrZk4N0f0DQ4JEho7bVaO/71bd1a964b2188dee36dced134518ffa/brand-kit-wordmark-image-10.png?fm=webp&w=3840&q=70)
Onyx on Snow
![](https://images.ctfassets.net/wr0no19kwov9/41xL3cOvoQwft4BXX7DmHm/d6b6bfce8e38eb92020e87e92dbef03e/brand-kit-wordmark-image-12.png?fm=webp&w=3840&q=70)
Snow on Onyx
![](https://images.ctfassets.net/wr0no19kwov9/6VcnCHx6Qa7yOKCTO46ug1/fc7d66605f37c2bf8b6704e13c432bb2/brand-kit-wordmark-image-13.png?fm=webp&w=3840&q=70)
Prosperity Yellow on photography with sufficient contrast.
Wordmark don’ts
Below are examples of how not to treat the wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/2ECgQdD74jX0tuMXwkUygg/5cf7fee38464e0f0e2632feda80c0533/brand-kit-wordmark-image-14.png?fm=webp&w=3840&q=70)
Do not use unapproved colors for wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/6CaTHU0I5a6m0QisZtkKs1/132ce35b482f779f6f070b82509c20ea/brand-kit-wordmark-image-15.png?fm=webp&w=3840&q=70)
Do not distort the wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/3CV8Hi2NIZEuZLtOEtrU9K/2423089b2775ed4d8efbac3fc6a3db75/brand-kit-wordmark-image-16.png?fm=webp&w=3840&q=70)
Do not rotate the wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/6D08ZPs4jBsqQfgAbUX3oi/8fd4e4e5542e849a6038292fc3e3bcc6/brand-kit-wordmark-image-17.png?fm=webp&w=3840&q=70)
Do not apply effects to the wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/60fDu8teerEsVng4qlEcET/1b77f3feff89aeb3161be22d32263bd3/brand-kit-wordmark-image-18.png?fm=webp&w=3840&q=70)
Do not outline the wordmark.
![](https://images.ctfassets.net/wr0no19kwov9/1VVXBPcUKoSVSgUXGacxNI/666d0b97e74b95d0f937db6bcfcf7459/brand-kit-wordmark-image-19.png?fm=webp&w=3840&q=70)
Do not flip letters.
Secondary wordmarks
Below are secondary examples of how our wordmark can be used.
![Alternative wordmark layouts](https://images.ctfassets.net/wr0no19kwov9/5fNAYbwe41sFM7SIsyuEc/b7d457cff8b1e075d33174cda81b0c0b/brand-kit-wordmark-image-20.png?fm=webp&w=3840&q=70)
![Poster example 01](https://images.ctfassets.net/wr0no19kwov9/KDrDrE9sFPSRxfljKaB3d/9970f819bb01b1233460796c9e11eb3f/brand-kit-wordmark-image-22.png?fm=webp&w=3840&q=70)
![Poster example 02](https://images.ctfassets.net/wr0no19kwov9/1AQnK9Zxkr7grdJViOMLGY/3f225c44c12e5fcf7220f125a3d03fda/brand-kit-wordmark-image-21.png?fm=webp&w=3840&q=70)
![Poster example 03](https://images.ctfassets.net/wr0no19kwov9/5iXQZENfpplfGvmwWafMnb/e96420baeeb6fda8656b5d5d17455a36/brand-kit-wordmark-image-23.png?fm=webp&w=3840&q=70)